Disclosure: Eulav is our product. Prices and ratings below were checked on the Shopify App Store as of 3 November 2026 and can change, so confirm on each listing before you buy.
Most Shopify apps promise a higher conversion rate, but few prove it. Before you install anything, it helps to know what a good rate looks like and which kinds of app can genuinely move it. Littledata, which tracks 436 stores, reports a median Shopify conversion rate of 1.4%, with the top 20% above 2.7%.
Where your store stands
If you are below 1.4%, you have clear room to grow. If you are above 2.7%, you are already in the top 20% and gains will come from smaller, better tested changes.
Types of app that can lift conversion
1. A/B testing apps
These show two versions of a page, price or offer to different visitors and tell you which wins. Options include Eraya (free plan, then $39 a month), Visually (from $15 a month), ABsolutely (from $49 a month) and Intelligems (from $69 a month). Testing is the only way to know a change worked.
2. Behaviour analytics
Recordings and heatmaps show where visitors get stuck. Microsoft Clarity is free and has no traffic limits. It will not lift conversion on its own, but it tells you what to test.
3. Pricing and shipping optimisation
Shipping and price tests can matter more than design. Baymard reports that unexpected extra costs are the top reason for cart abandonment, at 40%, and average abandonment is 70.22%. Apps such as Intelligems and Eraya test free shipping thresholds and prices.
4. Cart and checkout apps
These target the abandonment above. Judge any of them by whether recovered orders outweigh the monthly fee.
How to avoid an app that does nothing
- Note your conversion rate before you install.
- Change one thing at a time.
- Give it 7 to 14 days.
- Keep the app only if the numbers moved.
Too many apps can also slow your store, which hurts conversion on its own.
Related reading
Keep going with Shopify A/B testing tools and A/B testing platforms for ecommerce landing pages.
Where Eulav fits
Instead of stacking apps and guessing, Eulav works out which changes will lift your revenue and tests them for you, so you add one result-focused tool rather than many. Eulav is an AI-powered revenue optimisation platform that finds the changes most likely to lift your revenue, runs the tests for you, and shows the result in plain numbers. You approve every test, and your original site stays as it is. Eulav goes live in about 60 seconds, you can expect the first result in about 30 days, and we guarantee a measurable lift in your first 30 days, or you get a refund.
Spending on traffic? Eulav is the companion to every dollar you spend on new or returning visitors, from paid ads to email, SMS and retention. At 1,000 visits, lifting conversion from 2% to 2.5% turns 20 orders into 25, with no extra ad spend.
Built for your category: Shopify CRO for fashion, beauty, supplement, jewellery, footwear brands. Comparing tools? See alternatives to Intelligems, Shoplift, Hotjar, Convert.
See what Eulav finds in your own store. Start with free opportunity finding and 2 tests.
Make the most revenue from your current channels today. Start with free opportunity finding and 2 tests. No card, 60-second setup.
FAQ
Littledata reports a median of 1.4%, with the top 20% of stores above 2.7%.
Only if the change is measured. Note your rate first, change one thing, give it 7 to 14 days, and keep the app only if the numbers moved.
Baymard reports that unexpected extra costs are the top reason, at 40%. Average cart abandonment is 70.22%.
