Disclosure: Eulav is our product. Prices and ratings below were checked on the Shopify App Store as of 3 November 2026 and can change, so confirm on each listing before you buy.
Free A/B testing for Shopify exists, but the word “free” covers very different things. Some tools give you a small permanent plan. Some are free only on a development store. Others are free trials that end after 7 or 14 days. Here is what each one actually offers.
What “free” means on the Shopify App Store
- Free plan: you can stay on it indefinitely, within limits.
- Free trial: full features for a short window, then you pay.
- Free for development stores: useful for learning, not for a live shop.
Free A/B testing options for Shopify
Eraya: A/B Testing
Eraya lists a permanent Free plan with 1 active test, 50 orders, split URL tests, page template tests, basic analytics and 95% Bayesian statistical significance. Paid plans start at $39 a month. The 50 order cap means a busy store will outgrow it quickly, but it is a real way to run a first test.
Visually: A/B Testing and CRO
Visually has a free plan, but only for development stores. Live stores pay from $15 a month for up to 100 orders, with a 14-day free trial and unlimited A/B tests.
Microsoft Clarity
Clarity is free with no traffic limits and gives you recordings and heatmaps. It does not run A/B tests. It is a good way to decide what to test, not a testing tool.
Free trials worth knowing
Intelligems (from $69 a month, 14-day trial), ABsolutely (from $49 a month, 14-day trial) and Shoplift (from $99 a month, 14-day trial) all let you try the product before paying. They are not free tools, but a trial is enough to run a test or two if you have the traffic.
The limits of free A/B testing
A test needs enough visitors and orders to reach a clear result, and most tests need 7 to 14 days. A free plan capped at 50 orders can stall before a test finishes. Before you pick a tool, check the order cap, the number of active tests, and whether the tool can test the thing you care about, such as price, shipping or page layout.
How to choose
- If you want to learn the basics, start with Eraya Free or a Visually development store.
- If you want to know what to test first, add Microsoft Clarity.
- If you have steady traffic and want deeper tests, trial a paid tool for 14 days.
Related reading
Keep going with Shopify A/B testing tools and A/B testing platforms for ecommerce landing pages.
Where Eulav fits
If you would rather not choose the tests, build the variants and read the statistics yourself, Eulav does that part for you. Eulav is an AI-powered revenue optimisation platform that finds the changes most likely to lift your revenue, runs the tests for you, and shows the result in plain numbers. You approve every test, and your original site stays as it is. Eulav goes live in about 60 seconds, you can expect the first result in about 30 days, and we guarantee a measurable lift in your first 30 days, or you get a refund.
Spending on traffic? Eulav is the companion to every dollar you spend on new or returning visitors, from paid ads to email, SMS and retention. At 1,000 visits, lifting conversion from 2% to 2.5% turns 20 orders into 25, with no extra ad spend.
Built for your category: Shopify CRO for fashion, beauty, supplement, jewellery, footwear brands. Comparing tools? See alternatives to Intelligems, Shoplift, Hotjar, Convert.
See what Eulav finds in your own store. Start with free opportunity finding and 2 tests.
Make the most revenue from your current channels today. Start with free opportunity finding and 2 tests. No card, 60-second setup.
FAQ
Yes, with limits. Eraya lists a free plan with 1 active test and 50 orders. Visually has a free plan for development stores only.
No. Clarity is free and shows recordings and heatmaps, which helps you decide what to test, but it does not run A/B tests.
Most tests need 7 to 14 days and enough orders to give a clear result.
