Disclosure: Eulav is our product. Prices and ratings below were checked on the Shopify App Store as of 3 November 2026 and can change, so confirm on each listing before you buy.
A/B testing tool pricing ranges from $15 a month to $999 a month for Shopify apps, and some enterprise tools do not publish prices at all. This guide puts the published plans side by side so you can see what you would pay and what changes between tiers.
Shopify A/B testing app prices
| Tool | Entry price | Top published plan | Trial | How price scales |
|---|---|---|---|---|
| Eraya | Free, then $39/month | $99/month | 7 days | Features, unlimited orders on paid |
| Visually | $15/month | $80/month | 14 days | Orders (100, 200, 600) |
| ABsolutely | $49/month | $499/month | 14 days | Features and sitewide order volume |
| Intelligems | $69/month | $349/month | 14 days on lower tiers | Features and sitewide order volume |
| Shoplift | $99/month (from $74) | $999/month (from $699) | 14 days | Features and site visitors |
Enterprise and analytics tools
Optimizely publishes no prices and sells by quote across five products. Crazy Egg lists Starter at $29, Plus at $99, Pro at $249 and Enterprise at $599 a month, billed annually, with a 30-day trial, but A/B testing is not listed on the Starter plan. Microsoft Clarity is free and does not run A/B tests.
What changes between tiers
- Content and theme tests are usually the cheapest tier.
- Price and shipping tests usually cost more, for example ABsolutely moves from $49 to $199 when you add them.
- Support and strategy such as a dedicated manager lift the top plans, like Shoplift Pro at $999.
The cost that does not show on the pricing page
The tool is only part of the bill. Someone has to choose what to test, build the variants, and read the results. Agencies that do this charge $15K to $50K a month at scale, so many stores end up paying for a tool and then not having the time to use it.
How to pick
Match the plan to your order volume first, then to the tests you need. If you only plan to test page content, you rarely need the top tier.
Related reading
Keep going with Shopify A/B testing tools and A/B testing platforms for ecommerce landing pages.
Where Eulav fits
If the real cost for you is time, not software, this is where Eulav helps: it finds the opportunities, runs the tests and reports the outcome. Eulav is an AI-powered revenue optimisation platform that finds the changes most likely to lift your revenue, runs the tests for you, and shows the result in plain numbers. You approve every test, and your original site stays as it is. Eulav goes live in about 60 seconds, you can expect the first result in about 30 days, and we guarantee a measurable lift in your first 30 days, or you get a refund.
Spending on traffic? Eulav is the companion to every dollar you spend on new or returning visitors, from paid ads to email, SMS and retention. At 1,000 visits, lifting conversion from 2% to 2.5% turns 20 orders into 25, with no extra ad spend.
Built for your category: Shopify CRO for fashion, beauty, supplement, jewellery, footwear brands. Comparing tools? See alternatives to Intelligems, Shoplift, Hotjar, Convert.
See what Eulav finds in your own store. Start with free opportunity finding and 2 tests.
Make the most revenue from your current channels today. Start with free opportunity finding and 2 tests. No card, 60-second setup.
FAQ
Published plans on the Shopify App Store run from $15 a month (Visually) to $999 a month (Shoplift Pro), as of 3 November 2026.
Price follows the tests you can run and your store size. Price and shipping tests, higher order volumes and dedicated support all raise the plan.
No. Optimizely sells by quote across five products.
