Quick answer: Microsoft Clarity is free and shows heatmaps and recordings, including Shopify checkout and thank-you pages. It does not run A/B tests. If you want to act on what you see, look at Microsoft Clarity alternatives that add testing, or a platform that runs approved tests.
As of 2 November 2026. Eulav is our product.
What Clarity does
Per Microsoft’s own Shopify post, Clarity is free with no traffic limits, includes heatmaps and recordings across the full funnel, tracks product views, add to cart and checkouts automatically, flags rage clicks and scroll depth, carries UTM data into recordings, and lets you compare mobile and desktop. Source: Clarity for Shopify.
What it does not do
The same post does not describe a split-testing feature. You see where friction is, then still need to decide, build and test the fix.
Microsoft Clarity alternatives by need
| If you want | Consider |
|---|---|
| More behaviour tooling | Crazy Egg (from $29 a month, annual billing) |
| Tests run for you | Eulav |
| An enterprise suite | Optimizely or Wingify |
Keep Clarity. It is a good free source of insight. The question is what turns it into revenue. See also our guide to Crazy Egg alternatives and heatmap and session recording tools.
How to choose an alternative
Start with what you actually need, not the longest feature list. Ask three questions: what will it cost at your monthly traffic, in writing; who decides what to test and builds the variants; and how long until you see a first result. A tool that needs a developer and a testing team will not help if you have neither.
Then run a short trial on one high-traffic page. If you can launch a test and read the result without help, it fits your team. If not, move on.
Related reading
Keep going with Shopify A/B testing tools and the best CRO tools for ecommerce.
Where Eulav fits
Turn what Clarity shows you into revenue, and see a measurable lift in your first 30 days, or get a refund. Eulav is an AI-powered revenue optimisation platform for Shopify stores. It finds the opportunities on your site and runs tests you approve. Eulav picks and runs each test, and nothing goes live without your approval. Your original site stays as it is.
Spending on traffic? Eulav is the companion to every dollar you spend on new or returning visitors, from paid ads to email, SMS and retention. At 1,000 visits, lifting conversion from 2% to 2.5% turns 20 orders into 25, with no extra ad spend.
Built for your category: Shopify CRO for fashion, beauty, supplement, jewellery, footwear brands. Comparing tools? See alternatives to Intelligems, Shoplift, Hotjar, Convert.
See what Eulav finds in your own store. Start with free opportunity finding and 2 tests.
Make the most revenue from your current channels today. Start with free opportunity finding and 2 tests. No card, 60-second setup.
FAQ
Yes. Clarity is free with no traffic limits.
No. Clarity shows recordings and heatmaps, which helps you decide what to test, but it does not run A/B tests.
A tool that tests the changes Clarity points to, so what you see turns into measured revenue.
