Case studies › Seedboy
+133% revenue.
Same product.
Organic, lab-tested sprouting seeds, and 500 dead clicks a month telling a skeptical founder the store was fighting its own customers.
+133%
Conversion rate
500
Dead clicks, monthly
3
Optimization sprints
0
New traffic added
The situation
Seedboy sells organic, lab-tested, non-GMO sprouting seeds. Sam Shackleton, the co-founder, was genuinely skeptical about CRO work going in. The product was good, USDA certified, rigorously tested, and he figured that was enough to carry the store on its own.
What Revvy found
- 500 dead clicks a month, real visitors tapping things that did not respond
- Visitors trying to buy and trying to navigate, hitting nothing at key moments
- A landing page that was not carrying its share of the conversion job
A silent failure does not show up as a problem. It shows up as a slightly disappointing conversion rate that everyone learns to live with.
What Revvy did about it
Three focused sprints: a rebuilt landing page, repositioned trust signals, and a clearer path to buy. No redesign, no new product claims, just removing the friction sitting between an interested visitor and a completed order.
The result
Conversion moved from 0.83% to 1.93%, a 133% lift, on the same traffic and the same product. The only thing that changed was the store getting out of its own customers' way.
Your store has its own version of this.
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