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Case studies › Australian Cacao

+185% revenue.
Thirty days.

A 1,000-session store that had been told it was too small for conversion work to be worth it.

Australian Cacao

+185%

Revenue in 30 days

1,000

Monthly sessions

0

New visitors added

+60%

Click-through by week 2

The situation

Australian Cacao had solid traffic for its size and a product people genuinely wanted. What it did not have was a site that explained the product quickly enough. Ceremonial cacao needs context, and the store assumed the visitor already had it.

What Revvy found

  • Page speed was pushing first meaningful paint well past the point where mobile visitors give up
  • Product page messaging led with provenance rather than what the product is and why it costs what it costs
  • The product detail layout buried the information that answers a first-time buyer's real question

A thousand sessions is not too small to optimise. It is only too small if you are guessing. With data, every one of those sessions is a signal.

What Revvy did about it

Revvy fixed speed first because it gated everything else, then rewrote the product page order so the value proposition arrives before the story, then cleaned up the detail layout. Three changes, run in sequence, each measured.

The result

Click-through and add-to-cart jumped 60% by the second week. Across thirty days revenue grew 185%, entirely from the traffic the store was already receiving.

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