Case studies › Australian Cacao
A 1,000-session store that had been told it was too small for conversion work to be worth it.

+185%
Revenue in 30 days
1,000
Monthly sessions
0
New visitors added
+60%
Click-through by week 2
Australian Cacao had solid traffic for its size and a product people genuinely wanted. What it did not have was a site that explained the product quickly enough. Ceremonial cacao needs context, and the store assumed the visitor already had it.
A thousand sessions is not too small to optimise. It is only too small if you are guessing. With data, every one of those sessions is a signal.
Revvy fixed speed first because it gated everything else, then rewrote the product page order so the value proposition arrives before the story, then cleaned up the detail layout. Three changes, run in sequence, each measured.
Click-through and add-to-cart jumped 60% by the second week. Across thirty days revenue grew 185%, entirely from the traffic the store was already receiving.
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