Case studies › Calmerceuticals
+203% sales.
Same page, new order.
82% of the traffic was mobile, and the reason to buy was sitting below the fold.
+203%
Sales at launch
82%
Mobile traffic share
1
Page resequenced
0
New features built
The situation
Calmerceuticals sell a considered product to a sceptical audience. The page had everything a buyer needed, but it was arranged for a desktop reader with patience. On a phone, the outcome the customer cares about appeared after the explanation of how it works.
What Revvy found
- The outcome statement sat below the fold on the dominant mobile breakpoint
- Mechanism-of-action content ran before the benefit, inverting how a first-time visitor reads
- Trust signals were present but arrived after the decision point rather than before it
They did not have a content problem. They had a sequence problem. Everything the buyer needed was already written.
What Revvy did about it
Revvy resequenced the page around expectation before explanation: outcome, then proof, then mechanism. No new copy was commissioned and no new assets were built. The existing blocks were reordered and retested.
The result
Sales on the women's line lifted 203% at launch. The change cost nothing to produce because every element already existed on the page.
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