Case studies › Shop Livid
+400% revenue.
Same product.
A premium leather case brand converting at a fifth of the Shopify median, and a color selector quietly showing the wrong swatch images.
+400%
Conversion rate
13,147
Sessions in 30 days
$114.77
AOV
1
Rage-click bursts, from 13
The situation
Shop Livid makes slim, fully-wrapped leather iPhone cases out of Melbourne, built with 8ft drop protection, strong MagSafe magnets, and a lifetime warranty. A genuinely good product. Their conversion rate did not reflect it, sitting at roughly 0.5% against a Shopify median near 2.5%.
What Revvy found
- An email popup blocking the hero the moment someone landed on the homepage
- CTA contrast too low for the buy button to be instantly findable
- Trust signals sitting below the fold on a store where 88% of traffic was mobile
- A duplicate app block quietly rendering the color selector from the wrong image source
Every premium signal was already on the page. The problem was never the product, it was the experience wrapped around it.
What Revvy did about it
GA4 could not read ecommerce conversion at all, so Shopify's own order data became the source of truth for revenue, and Microsoft Clarity's dead-click and rage-click data became the source of truth for what was actually happening on the page. Popup timing was fixed, CTA contrast corrected, trust signals moved above the fold, a sticky mobile add-to-cart added, and the color selector's broken image mapping repaired.
The result
Conversion moved to a ~2.5% average, up from 0.5%. Rage clicks on the color selector fell from 13 bursts in 30 days down to 1.
Your store has its own version of this.
Connect it and Revvy will tell you what yours is, priced by what it is costing you.
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