Case studies › Bailey & Coco
+28.9% conversion.
During the slump.
Shoppers wanted the product. 74% added to cart. Only 3.05% went through with it.
+28.9%
Conversion rate
74%
Add-to-cart desirability
3.05%
Starting conversion
Q1
Post-Black-Friday
The situation
Bailey & Coco had the rarest problem in ecommerce: proven desire. Three quarters of visitors put something in the basket. The gap between that and a 3.05% conversion rate was not interest, it was confidence at the final step.
What Revvy found
- Delivery expectations were unclear at the point where a first-time buyer decides to commit
- Returns and guarantee information lived on separate pages rather than beside the buy decision
- Payment and security reassurance appeared only after checkout had already begun
When add-to-cart is high and conversion is low, you are not being rejected. You are being doubted.
What Revvy did about it
Revvy built trust architecture into the path rather than around it: delivery clarity at the cart, guarantee and returns beside the buy button, and reassurance surfaced before checkout instead of inside it.
The result
Conversion rose 28.9% through the post-Black-Friday period, when comparable stores in the category were trending down.
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