Case studies › 8000Kicks
+130% revenue.
Same traffic.
Hemp sneakers, a loyal audience and a checkout that was silently failing one in every 23 attempts.
+133%
Conversion rate
+116%
Add-to-cart rate
$147
AOV, from $139
−80%
JavaScript errors
The situation
8000Kicks were not short of demand. Traffic was healthy, the brand had a following, and the product sold well when people reached the end of the funnel. The issue was that a meaningful share of shoppers never reached the end at all, and nothing in the analytics said why.
What Revvy found
- JavaScript errors firing on the cart and checkout templates, breaking roughly one in every 23 purchase attempts
- The failures were silent: the shopper saw a stalled button, analytics recorded a drop-off, nobody saw an error
- Mobile carried the majority of the damage, which is also where most of the traffic was
A silent failure does not show up as a problem. It shows up as a slightly disappointing conversion rate that everyone learns to live with.
What Revvy did about it
Revvy isolated the failing scripts, prioritised them above the cosmetic findings because of the revenue attached, and ran the fixes across three sprints. Each one was verified against live traffic before the next began.
The result
Conversion rate more than doubled and add-to-cart followed it up. Average order value moved from $139 to $147 without a price change, because more of the people who intended to buy were completing the basket they had already built.
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