Quick answer (updated 10 November 2026): the best Hotjar alternative depends on what you need. Choose a free recording and heatmap tool if you only want to watch sessions, a survey tool if you want to ask shoppers directly, and Eulav if you want the problems found, ranked by revenue, and fixed through tests you approve. Pricing below is dated and comes from vendor pages. It changes often, so check before you buy.
What Hotjar does well
Hotjar is a behaviour analytics tool. Its help centre lists three product areas: Observe (recordings and heatmaps), Ask (surveys and feedback) and Engage (user interviews). Plans are named Basic (free), Plus, Business and Scale, and Scale is only available for Ask or Engage. It shows you what shoppers do on a page. It does not tell you which fix is worth the most revenue, or run the fix for you.
Why Shopify brands look for a Hotjar alternative
Most reasons come down to the same gap: Hotjar gives you footage and heatmaps, and your team still has to watch them, decide what matters, build a test and read the result. Brands usually look elsewhere when they want one of four things.
| Reason | What it usually means |
|---|---|
| More insight, less watching | You want blockers found and ranked instead of hours of recordings. |
| Fix, not just diagnosis | You want changes tested, not a list of ideas. |
| Simpler pricing | You want to know the cost before traffic grows. |
| Shopify focus | You want checks built for product pages, cart and checkout. |
Hotjar alternatives compared
| Option | Best for | Pricing note (checked 10 November 2026) |
|---|---|---|
| Hotjar | Recordings, heatmaps and surveys | Hotjar’s own pricing page now redirects to Contentsquare’s pricing page and shows no Hotjar prices. Check Hotjar plans in your account. |
| Contentsquare Experience Analytics | Teams that want the wider Contentsquare suite | Its pricing page lists a Free plan at $0 with up to 200k monthly sessions, and a Growth plan from $39 a month. Pro and Enterprise are custom. |
| Microsoft Clarity and Crazy Egg | Recordings and heatmaps on a budget | See our comparison posts, and check each vendor page for current plans. |
| Eulav | Finding and fixing what costs you sales | Start with 2 free tests, no card. |
How to choose
If your question is “what are shoppers doing”, a recording tool answers it. If your question is “what should I change to sell more”, you need something that ranks problems by revenue and tests the fix. A recording tool can sit alongside Eulav, since Eulav does the finding and testing. Also see our Intelligems alternatives and Shoplift alternatives comparisons. See how the Shopify CRO service works, or get a Shopify CRO audit of your own store.
Where Eulav fits
Raise your conversion rate from the traffic you already have, and see a measurable lift in your first 30 days, or get a refund. Eulav is an AI-powered revenue optimisation platform for Shopify stores, built by a team with over a decade in DTC revenue optimisation. It scans your store, shows the hidden blockers costing you sales, and runs tests you approve. Eulav picks and runs each test, and nothing goes live without your approval.
Spending on traffic? Eulav is the companion to every dollar you spend on new or returning visitors, from paid ads to email, SMS and retention. At 1,000 visits, lifting conversion from 2% to 2.5% turns 20 orders into 25, with no extra ad spend.
Built for your category: Shopify CRO for fashion, beauty, supplement, jewellery, footwear brands. Comparing tools? See alternatives to Intelligems, Shoplift, Convert.
Make the most revenue from your current channels today. Start with free opportunity finding and 2 tests. No card, 60-second setup.
FAQ
Is there a free alternative to Hotjar?
Yes. Several tools offer free plans for recordings and heatmaps. Hotjar itself has a free Basic plan. Check each vendor page for current limits.
See what Eulav finds in your own store. Start with free opportunity finding and 2 tests.
Do I need session recordings to improve conversion?
Not always. Recordings help you see behaviour, but the revenue gain comes from fixing the problem. Eulav scans your store, ranks the blockers and runs tests you approve.
Can I use Eulav and Hotjar together?
Yes. They do different jobs. One shows behaviour, the other finds and tests fixes.
