Quick answer (updated 10 November 2026): agencies, consultants and creators who advise DTC brands can earn recurring revenue by referring clients to tools that help them grow. The strongest setup pays a percentage of every payment for as long as the referred brand stays a customer, rather than a one-off fee. Before you join any program, check the commission rate, how long it lasts, how and when you are paid, and what happens on refunds and reactivation.
Why agencies refer instead of reselling
Most agencies already recommend tools to clients. A referral program turns that advice into income without adding delivery work, support or billing. You are not reselling or managing the tool. The brand signs up through your link, pays the vendor directly, and you earn a share.
Three ways to earn from CRO referrals
| Model | How it pays | Best for |
|---|---|---|
| One-off referral fee | A single payment when the brand signs up | Agencies that want simple, occasional income |
| Recurring commission | A percentage of every payment while the brand stays | Agencies and creators building income that compounds |
| Reseller or white-label | You bill the client and keep a margin | Agencies that want to own the client relationship and the delivery |
Recurring commission usually suits advisers best, because the income grows with each brand you refer and does not need extra work from you.
What to check before joining a program
| Question | Why it matters |
|---|---|
| What is the commission rate? | It sets the value of each referral. |
| How long does it last? | A fixed window caps your income. No end date lets it compound. |
| When and how are you paid? | Look for the payout cycle and any minimum. |
| Are commissions on collected payments only? | Refunds and failed payments should reverse the commission, so the terms are fair to both sides. |
| What if the brand goes inactive and returns? | A reactivation window protects your referral. |
| Is there a second level? | Some programs also pay for affiliates you bring in. |
The Eulav Affiliate Program
The Eulav Affiliate Program pays agencies, consultants, creators and other non-customers 10% cash on every payment from each DTC brand they refer, for as long as the brand stays a customer. Affiliates also earn 20% of the 10% earned by affiliates they refer (2% of the brand’s payment), one level only.
As an illustration, a brand paying $400 to $1,200 a month means $40 to $120 a month for the affiliate who referred it. That is an example based on plan prices, not a guarantee of earnings. Commissions are paid monthly with a $50 minimum, and only on collected payments. If the same account is reactivated within 9 months of going inactive, the commission restores. Read the full program terms.
What your clients get
The brand you refer gets an AI-powered revenue optimisation platform that scans their Shopify store, shows the hidden blockers costing them sales, and runs the tests they approve. Brands have used it to find causes that are easy to miss, from a colour selector showing the wrong swatches to hundreds of dead clicks a month. See the case studies and what a Shopify CRO audit covers.
FAQ
How do agencies earn recurring revenue from referrals?
By joining a program that pays a percentage of every payment from each referred brand, for as long as the brand stays a customer.
Is a referral program the same as reselling?
No. With a referral program the brand pays the vendor directly and you earn a commission. With reselling you bill the client yourself.
Who can join the Eulav Affiliate Program?
Agencies, consultants, creators and other non-customers who refer DTC brands. Existing customers use the separate Eulav referral program, which pays in credit.
Do I need to disclose that I am an affiliate?
Yes. Tell your audience when a link earns you a commission, and follow the rules that apply where you operate.
See what Eulav finds in your own store. Start with free opportunity finding and 2 tests.
Where Eulav fits
Raise your conversion rate from the traffic you already have, and see a measurable lift in your first 30 days, or get a refund. Eulav is an AI-powered revenue optimisation platform for Shopify stores, built by a team with over a decade in DTC revenue optimisation. It scans your store, shows the hidden blockers costing you sales, and runs tests you approve. Eulav picks and runs each test, and nothing goes live without your approval.
Spending on traffic? Eulav is the companion to every dollar you spend on new or returning visitors, from paid ads to email, SMS and retention. At 1,000 visits, lifting conversion from 2% to 2.5% turns 20 orders into 25, with no extra ad spend.
Built for your category: Shopify CRO for fashion, beauty, supplement, jewellery, footwear brands. Comparing tools? See alternatives to Intelligems, Shoplift, Hotjar, Convert.
Make the most revenue from your current channels today. Start with free opportunity finding and 2 tests. No card, 60-second setup.
