The Black Friday Cyber Monday (BFCM) weekend is the single most important sales event for Ohio e-commerce. A huge wave of traffic is coming, and your preparation will determine if you capitalize on the opportunity or get overwhelmed. Your Shopify Black Friday prep in Ohio must cover both your digital and physical operations.

For brands scaling ecom for holidays in Cleveland, a fast website is just the beginning. Your fulfillment and customer service must be ready for the onslaught.

Let’s break down how a top Ohio-based brand, famous for its perishable products, likely prepares for the ultimate logistical challenge.

---

Disclaimer: Eulav Grow is not affiliated with, endorsed by, or a partner of Jeni’s Splendid Ice Creams. This analysis is based on publicly available information and is for educational purposes.

---

The Teardown: How Jeni’s Prepares for the Holiday Rush

The Brand: Jeni’s Splendid Ice Creams, the Columbus-based artisanal ice cream company. Shipping a frozen product during the busiest time of the year is a massive logistical feat that requires meticulous planning.

1. The Technical Stack: Shopify Plus & App Ecosystem

Jeni’s strategy starts with a platform that provides Columbus high traffic website solutions and can integrate with complex shipping logic.

• Why it Matters: Shipping frozen goods requires specialized rules. Shopify Plus allows for the checkout customizations needed to handle these rules without slowing down the user experience.
• Key Feature – Inventory Management: They need real-time inventory tracking that syncs perfectly between their website and their fulfillment centers to prevent overselling limited-edition flavors.

2. The Fulfillment Strategy: The Key to Success

For Jeni’s, the real BFCM challenge is in the warehouse. Ohio Shopify fulfillment for BFCM is their competitive advantage.

• Forecasting & Material Prep: Weeks in advance, they would forecast sales to ensure they have not only enough ice cream but also enough dry ice, insulated boxes, and packing materials to handle the surge.
• Customer Service Staffing: They would scale up their customer service team for the BFCM weekend and the following week to handle the inevitable increase in tracking and delivery inquiries.

The Verdict: Your BFCM Scaling Checklist

You can adopt Jeni’s operational excellence for a smoother BFCM.

• Order Your Shipping Supplies NOW: Don’t wait until November to order your boxes, mailers, and tape. Order far more than you think you’ll need.
• Prepare Your Customer Service Team: Create an FAQ document for your support team with answers to the most common BFCM questions and prepare template responses.
• Test Your Discount Codes: If you plan on offering discount codes, test them thoroughly a week before the sale to ensure they work correctly.