If you’ve been driving traffic to your Shopify store but sales still aren’t coming in, there’s probably something you’re missing.

The problem isn’t always about getting more visitors; it’s about understanding what your competitors are doing differently (and better).

That’s where competitor analysis comes in. It’s not about spying; it’s about learning, comparing, and using real data to make smarter decisions that keep you ahead.

Here’s a simple guide with 5 actionable tips to analyze your Shopify competitors effectively.

1. Identify Your Competitors

Before analyzing, you need to know who your competitors are. They exist in 2 main categories:

• Direct competitors: Selling the same products to the same audience.
• Indirect competitors: Offering similar or substitute products to overlapping audiences.

Example: If you own a women’s clothing store, your direct competitors are other stores that sell women’s clothes. 

Your indirect competitors are brands that sell other female-related products such as bags, jewelry, shoes, skincare, or accessories since they target the same audience and compete for the same spending power.

How to find them: Use tools like SimilarWeb and SEMRush to see what websites/keywords are ranking in your niche and also check social media ads targeting your audience.

2. Analyze their Products and Pricing

Understanding what your competitors sell and at what price reveals market trends.

• Check their product range, discounts, bundles, or subscriptions.
• Note down their best-sellers and unique selling points (USPs).

Example: If a competitor’s eco-friendly tote bag sells well at $25, you can test a similar product in your store or adjust your pricing to compete.

3. Evaluate Their Website and User Experience (UX)

A smooth user experience can make or break conversions.

• Test navigation, site speed, checkout process, and mobile responsiveness.
• Identify friction points in your competitors’ stores and compare with your own.

Pro tip: Tools like Revvy can do this and automatically save you hours of research.

4. Study their Marketing and Promotions

Competitors’ marketing offers insights into what resonates with your audience.

• Sign up for their email campaigns to see abandoned cart emails, offers, and subject lines.
• Observe their social media ads, engagement rates, and content style.
• Use SEO tools to track top-performing keywords driving traffic to their store.

5. Leverage Customer Feedback

Reviews and testimonials are a goldmine for learning from your customers’ perspective. Be sure to:

• Identify common complaints and improvement opportunities.
• Spot loyalty drivers like fast shipping, discounts, or personalized packaging.

Apply these insights to enhance your own products and services.

Competitor analysis isn’t a one-time task; it’s an ongoing strategy. By understanding your Shopify competitors, you can optimize pricing, improve UX, and refine marketing to increase conversions. Revvy make this process effortless by tracking competitors, monitoring trends, and make data-driven decisions that maximize revenue. Explore it today and boost sales on your store.