Strikethrough Pricing: How to Use Discounts to Boost Ecommerce Sales
Discounts catch attention, but not all discounts are created equal. One of the most effective ways to influence shoppers is strikethrough pricing, which shows the original price with a line through it alongside the new discounted price. Research shows that 72 percent of consumers want to see discounts or sales on brands’ social media. Using […]
How to Test Product Images and Find What Makes Shoppers Buy
The most compelling product descriptions won’t make a sale if your images fail to grab attention. Product images are often the first thing a shopper notices, and they can make or break the buying decision. Research shows that high-quality product images can increase conversion rates by up to 33%. Knowing how to test product images […]
