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Day: February 16, 2026

How to Fix Poor Checkout Conversion and Recover Lost Revenue

poor checkout conversion

If your checkout conversion rate is poor, you’re not alone. Research from the Baymard Institute shows the average ecommerce cart abandonment rate is 69.8%, meaning nearly seven out of ten shoppers leave before completing a purchase. The checkout stage is often where the final “yes” turns into a “maybe later.” This article breaks down why […]

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