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Day: January 21, 2026

How to Optimize Gross Margin in Ecommerce: A Practical Guide

optimize gross margin ecommerce

Increasing revenue is great, but if your gross margin is low, growth won’t translate to real profit. Gross margin, the difference between revenue and the cost of goods sold (COGS), is a crucial metric for sustainable ecommerce profitability. As at 2025, the average gross margin of ecommerce brands sits around 40–50%, but top-performing stores achieve […]

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