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Day: January 15, 2026

Ecommerce Lifetime Value: Definition, Formula, and Ways to Improve It

improve ecommerce lifetime value

Working intentionally to improve your ecommerce lifetime value (LTV), the total revenue a customer is expected to generate over the entire time they shop with you, is one of the most powerful levers for long-term growth.  Unlike short-term metrics like conversion rate or average order value, LTV focuses on how much each customer is worth […]

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