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Day: January 14, 2026

How to Grow Repeat Purchase Rate and Boost Ecommerce Profits

grow repeat purchase rate

In ecommerce, attracting new customers is only half the battle; getting them to come back again and again is where the real value lies. A strong repeat purchase rate (also called repeat customer rate or repeat purchase rate) signals that shoppers trust your brand, enjoy your products, and find ongoing reasons to engage with you.  […]

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